If Christopher Wallace was still alive, he would be celebrating his 50th birthday this year. So, to acknowledge Wallace’s birthday, who was known as The Notorious B.I.G., the Empire State Building, in conjunction with the estate of Christopher Wallace has planned a celebration in his hometown of New York City.
The Empire State Building has announced plans to mark the 50th birthday of The Notorious B.I.G. (Biggie) aka Christopher Wallace. The festivities will include a tower lighting and ceremony that will feature participation from celebrities, his close friends as well as his family.
“From one icon to another, the Empire State Building is honored to celebrate the life and legacy of the Notorious B.I.G. with an authentic experience for his family, friends, and fans in the heart of New York City,” said Abigail Rickards, senior vice president of marketing, public relations, and digital at the Empire State Building. “Fans will have a unique opportunity to connect with two New York City icons for a once-in-a-lifetime experience.”
The Notorious B.I.G., considered to be one of the best rappers before having his life cut short in California at the young age of 24, was a Brooklyn-born rapper and songwriter, who before releasing his second album on Bad Boy Records, was already being mentioned as the G.O.A.T. (Greatest of all time). The Notorious B.I.G., also known as Biggie was killed in a hail of bullets after attending a VIBE magazine party in California in 1997.
The Empire State Building Observatory Experience will have a life-size photorealistic avatar of Biggie for guest viewing and pictures on Friday, May 20, and Saturday, May 21, from 4 p.m. to 9 p.m. Exclusive merchandise (Biggie x ESB hats, t-shirts, and sweatshirts) will also be available for purchase on Friday and Saturday, only at the Observatory. Fans can also buy Biggie’s 11x platinum album Life After Death along with the preorder for the 8-LP Deluxe.
At the time of Biggie’s actual time of birth 50 years ago, which will be 15 minutes after sunset on Saturday, May 21, the Empire State Building will light up in dynamic red and white with a rotating crown and the number “50” in the mast.
The Empire State Building Observatory’s celebration of The Notorious B.I.G. will be joined by the Estate of the Notorious B.I.G., Rhino Entertainment, Bad Boy Records, and Atlantic Records.