Legendary Music Mogul James “J” Prince is proud to announce the launch of Loyalty Rosè, Cabernet Sauvignon, Chardonnay, and Merlot sourced by Maison Le Star, a French winery. The Loyalty brand offers a unique spin on some of the most popular varieties and became available nationwide beginning on October 31.
A limited-edition collection featuring Loyalty’s four exquisite French wines now available for pre-order here.
The Loyalty brand believes first impressions are truly lasting ones and expresses this with the company’s mantra, exquisite taste deserves premium packaging. Screw cap closures are wine lovers’ first visual cue that the Loyalty brand is truly something special. Each Loyalty bottle is donned with a crown to celebrate the royalty in the one who partakes of the beautifully balanced and deliciously complex wines.
“Wine has become my wind-down beverage of choice,” says J Prince. “As an entrepreneur, I’ve always believed in starting businesses that spoke to me and my lifestyle. Maison Le Star is a top producer of winemaking grapes and the perfect partner in this business.”
“As a major French wine player, we at Maison Le Star are very proud and truly honored that J Prince decided to trust us with this amazing project,” says Chloe Chadeau, Maison Le Star’s US Export Manager. “He’s been an inspiration throughout this journey and all of our team gave the best to meet the expectations of this incredible wine collection. As a business partner, we will continue to show J Prince that Respect and Loyalty are values we cherish at Maison Le Star.”
J Prince Loyalty Wines
About Loyalty Rosè
The Bubbly Rosè contains Grenache, Syrah, Cinsault, Ugni Blanc, and Colombard grape varieties. The direct pressing allows for a pale color, low-temperature fermentation, and short aging on fine lees. Bubbly Rosè Wine displays an elegant and bright pale pink color. Its nose evokes notes of small red fruits and citrus. It has a lively attack followed by around the body with fine bubbles. Lingering red fruit notes remain on the finish. 12.5% Alcohol by Volume
About Loyalty Gold
This 100% Chardonnay grape aged in thermo-regulated stainless-steel vats creates aging on fine lees. With its delicate golden hue, the Chardonnay Gold offers a delicate bouquet of dry fruit and white flowers. The palate is fresh and well-balanced between sweetness and acidity, with a delicious note of peach on the finish. 12% Alcohol by Volume
About the Loyalty Cabernet
This 100% Cabernet grape is produced by using a combination of traditional savoir-faire and modern winemaking techniques. At each step, every effort is made to ensure that the Cabernet’s unique character is respected. Loyalty Cabernet displays a deep red color that reveals on the nose elegant and intense black fruit aromas. The palate is concentrated and well-balanced, lingering on fruit and licorice notes. 14.5% Alcohol by Volume
About Loyalty Merlot
This 100% Merlot grape is produced by using a combination of traditional savoir-faire and modern winemaking techniques. At each step, every effort is made to ensure that Cabernet’s unique character is respected. Loyalty Merlot displays a deep red color that reveals on the nose elegant and intense black fruit aromas. The palate is concentrated and well-balanced, lingering on fruit and licorice notes. 14.5% Alcohol by Volume
The Wine’s launch will be supported by a marketing plan including national TV and digital advertising, national direct-to-consumer programs, a suite of point-of-sale materials for the on- and off-premise, and national press and influencer engagement. The brand will be heavily focused on entering high end night club locations branding our bubbly as a go-to for any celebration by some of the strongest influencers on the market. The focus of our red wine collection will be fine dining locations and 5 star hotels branding the product as a go-to pairing for your special occasion dinner or your evening business meeting at a fine dining restaurant.
About James “J” Prince
James “J” Prince (born October 31, 1964) is the CEO of Houston-based Rap-a-Lot Records, and boxing manager to the sport’s top talents, such as Andre Ward and previously Floyd Mayweather Jr. Houston Mayor Bill White and the City Council honored Prince for his decades of commitment and dedication to the city with the proclamation of James Prince Day in Houston. The recognition came on the heels of the groundbreaking for a new recreation center Prince built in Houston’s 5th Ward. Prince led the charge on educating youth about HIV/AIDS prevention and testing with the launching of Strapped, in coordination with a string of initiatives and events set up to address the issue of AIDS in the black community. J. Prince was honored alongside Master P, Jermaine Dupri, Timbaland, and Slick Rick at the VH1 7th annual Hip Hop Honors Awards for both his creative contributions and his philanthropic ventures. In 2018 he released his bestselling memoir, The Art & Science of Respect, to critical acclaim.
Get The Loyalty brochure here for additional information.